MASTER YOUTUBE. ONE HUB. ALL SKILLS
The all-in-one YouTube course: every skill, step-by-step
The all-in-one YouTube course: every skill, step-by-step








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Gain a solid foundation in the fundamentals of YouTube. You’ll learn how the platform actually works, why it’s an ad-display network at its core, the algorithm, things to avoid, and how monetization functions. By understanding these basics first, you’ll build your channel on the right principles from day one.

We walk you through research and planning, helping you figure out exactly what your channel could be about. You’ll learn how to study successful creators in your niche, identify what’s already working, and find the topics and styles to get going. We also include a full set of practical exercises to help you explore ideas, compare niches,
We walk you through research and planning, helping you figure out exactly what your channel could be about. You’ll learn how to study successful creators in your niche, identify what’s already working, and find the topics and styles to get going. We also include a full set of practical exercises to help you explore ideas, compare niches, and pinpoint the best niche—or even the best sub-niche—for your channel.

This course also covers all the equipment you may need for YouTube, from simple beginner setups to more advanced options. We break down cameras, lighting, sound, AI tools, editing software, music, stock footage, and useful accessories—always with the focus on keeping things easy, affordable, and practical. You’ll learn exactly what you ac
This course also covers all the equipment you may need for YouTube, from simple beginner setups to more advanced options. We break down cameras, lighting, sound, AI tools, editing software, music, stock footage, and useful accessories—always with the focus on keeping things easy, affordable, and practical. You’ll learn exactly what you actually need (and what you don’t) so you can create great videos without wasting money.

We'll guide you step by step through setting up your YouTube channel and navigating every part of YouTube Studio. From creating your channel to customizing your branding, settings, upload defaults, analytics, and monetization options, you’ll know exactly where everything is and what it does. You’ll never feel lost — you’ll understand ever
We'll guide you step by step through setting up your YouTube channel and navigating every part of YouTube Studio. From creating your channel to customizing your branding, settings, upload defaults, analytics, and monetization options, you’ll know exactly where everything is and what it does. You’ll never feel lost — you’ll understand every option, section, and setting so your channel is set up how you want it from day one.

Understand how to create your YouTube videos step by step. You’ll learn how to choose the right topic, plan a great title and thumbnail, and understand why the opening hook and retention structure are so important. We break down the full video flow — from the first 15 seconds to the final call-to-action — and finish with a practical, adap
Understand how to create your YouTube videos step by step. You’ll learn how to choose the right topic, plan a great title and thumbnail, and understand why the opening hook and retention structure are so important. We break down the full video flow — from the first 15 seconds to the final call-to-action — and finish with a practical, adaptable video template you can use and customise for any niche or channel style.

Understand YouTube Analytics so you always know what to look for and why it matters. After you launch your first videos (based on solid research), real growth comes from following your data — seeing what’s working, what isn’t, and adjusting your content accordingly. You’ll learn how to read CTR, retention, watch time, and other key metrics so your analytics guide every future video you make.

We also cover how to use AI for YouTube, whether that's creating thumbnail images, generating video clips, planning content, or even making full AI videos. You’ll learn how to use AI tools for research, ideation, visuals, and production. With YouTube and AI evolving so quickly, it’s essential to understand these tools so you can stay ahead, save time, and create content efficiently.

As part of the course, you get exclusive access to student pages on the website. These guide you through every step with extra reading, walkthroughs, and practical exercises to help you work out your niche, branding, channel plan, and video structure. You’ll also get downloadable cheat sheets you can keep, store, and fill in — so by the e
As part of the course, you get exclusive access to student pages on the website. These guide you through every step with extra reading, walkthroughs, and practical exercises to help you work out your niche, branding, channel plan, and video structure. You’ll also get downloadable cheat sheets you can keep, store, and fill in — so by the end of the course, you leave with a clear, complete YouTube plan ready to launch.
If you're enrolled in the course, you have access to dedicated course pages covering research, planning, video creation and more.
To access these pages, head to the lecture in the first section of the course for direct links (or click button below). These will also be in your welcome email.
We know everyone’s schedule and budget are different, which is why we’ve made our course available exclusively on Udemy.
Why Udemy?
✔ One-time purchase – Pay once and own the course for life.
✔ Lifetime access – Revisit lessons anytime, including all future updates.
✔ Huge discounts – Udemy frequently offers deals, so you can grab the course at the best price.
✔ 30-day money-back guarantee – No risk, just learning!
✔ instantly get full access to the entire course – Learn at your own pace!
By hosting our course on Udemy, we ensure you get the best value, flexibility, and ongoing updates—all in one place. Check it out today!
What's in the course, section by section?
Learn how YouTube actually works behind the scenes — from the algorithm and recommendations to watch time, CTR, and retention. This section breaks down what the platform often rewards, how videos can get discovered, and the core principles every creator should understand before uploading their first video.
Discover how to find video ideas, understand your niche, and research what your audience wants to watch through research. You'll complete guided exercises, use practical frameworks, and build a content plan tailored to your goals and channel type.
Get clarity on what equipment you actually need to make the YouTube videos you want to create — whether you're using a smartphone or a full setup. We cover cameras, microphones, lighting, editing tools, and AI-video with recommendations for every budget.
Follow a complete walkthrough of creating and optimizing your channel from day one. Branding, layout, channel description, playlists, settings, about section, and everything required to make your channel look professional and ready to grow.
Learn how to navigate YouTube Studio like a pro. This section covers all tabs, settings, upload defaults, analytics tools, monetization options, customization features, and everything you need to manage your channel confidently.
A complete workflow you can follow for every video you create — from idea, thumbnail, titles and structures all the way to pacing, editing, tags, description and more. Includes a flexible video template you can adapt to any niche or style.
Master the art of clickable thumbnails. Learn what makes people stop scrolling, what's needed in design for a thumbnails (in your specific niche), and how to create them even with zero design experience. Includes AI options and real-world examples.
A full, detailed walkthrough of the upload process — titles, tags, descriptions, end screens, cards, chapters, playlists, and all optimization settings - we'll upload together. You'll know exactly what to click and why.
Learn about running live streams — setup, engagement tips, monetization options, and how to use live content to grow your audience (especially on launch to acquire watch hours).
Understand how to read YouTube Analytics properly — retention, CTR, traffic sources, audience behavior, and growth signals. You’ll learn what to look for, possibly what to ignore, and how to improve future videos using data-driven decisions.
Explore every monetization method available on and off YouTube — ad revenue, memberships, affiliates, sponsorships, digital products, merch, and more. This section helps you build a long-term income strategy that matches your goals.
Practical filming guidance that shows you how to “film for the edit,” along with clever hacks, tips, creative ideas, and overlooked techniques that make your filming process faster, easier, and far more effective.
An introduction to the course, what's included and how it works
A fundamentals lesson into YouTube as an Ad display network and how this will affect your content planing and creative elements
If you have a lesson specific question and you already have the course, please reach-out to us inside Udemy
That’s absolutely fine—we understand that sometimes things don’t work out. We’re confident you’ll gain a lot from this course, but if it’s not what you were expecting, there are options for refunds. Udemy offer a 30-day money-back guarantee (click here), no risk :)
Great question! Click here to see what's in the course in each section of go through to the course and you can see a free preview there.
After completing this course, you'll have the knowledge and confidence to build, grow, and monetize your own YouTube channel — whether as a creator, educator, entrepreneur, or brand. You’ll also be equipped with in-demand skills that can open doors to content creation roles, freelance video work, brand partnerships, and long-term digital income opportunities across multiple niches.
All site page links mentioned in the course—covering branding, video ideas, analytics more—will be included in your Udemy welcome email after you enroll. You can also find them in the lecture about the site links in Section 1.
No!
The simple answer is no, and I would never recommend anyone start YouTube as a "get-rich-quick" scheme. YouTube takes work and dedication — you have to love creating video, I believe. You will have to (like any job or start-up) hone your craft, research, fail, learn from mistakes, and create a lot.
Whilst of course research in a course like this will help you understand more about YouTube and set you up with a better chance of success (basically removing potentially years of trial-and-error learning), you still need to be prepared to put in the work creating.
I don’t want to put anyone off YouTube — it’s an amazing platform that can be incredibly rewarding — but it will take a certain level of dedication you should be prepared for.
If you’re ready and determined, let’s go!

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After years in the TV industry I transitioned into online video creation ten years ago, focusing on YouTube. After growing my own channels to get hands-on experience, I then worked exclusively with individuals (and course creation) to deep-dive their channels, develop their ideas and understanding of YouTube, and give them advice on all aspects of YouTube.
I genuinely love the craft of YouTube — the creativity, the strategy, and the constant evolution of the platform. I’m obsessed with analytics, studying what works, why it works, and how to repeat success. I enjoy testing ideas, experimenting with formats, and uncovering small changes that lead to growth. Helping others understand this process, unlock their potential, and watch their channels materialize is one of the most rewarding parts of what I do.
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